kicking the void
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WISEMARK — GLOBAL BRAND DEVELOMENT
Concept Thinker: Carolina Figueiras
Art Director: Nuno Ribeiro
Design: Nuno Ribeiro
Country: Brazil
Special thanks to: Carolina Figueiras that is the executive partner director of Wisemark in Rio de Janeiro and also the Director for South América of kickvoidloop
Searching for an original Brazilian identity interpretation, Wisemark finger print combines a rational mentality of marketing performance metrics and strategic planning to solve problems, with an experimental freedom, commonly found in the Brazilian urban creative scene, and expressed in its irreverent design.
Under Carolina’s strategic leadership through liaising with stakeholders, content counselling and partnerships fuelled by a passion for the processes of creating, re-creating and delivering relevant content, the dynamic duo formed by Carolina Figueiras and Nuno Ribeiro, aims to deliver daring creative experiences inspired by a mesmerising Carioca landscape, challenging everyday dullness and flat routines.
Wisemark combines a bold attitude of social confrontation, with a fun and curious style, without fear of addressing delicate projects relating taboo subjects, in an agile and direct way, always supported technically and creatively by kickvoidlöop design studio, in Porto, Portugal.
WEBSITE
The vibrant and modern look was a project by itself and the web developers team of kickvoidlöop work side by side with Carolina on this one.
Social Media and Instagram post campaigns
With a clever sense of opportunity Carolina and Nuno prepared several campaigns where made using special occasions, events, holidays to surprise our followers in our social media platforms, here are some samples.
Social Media and Instagram one year anniversary
Celebrating the first year of the studio the day after just to be different .
Desafiando a mesmice no Brasil
Nuno — our creative director and one of kickvoidloop founders — moved to Brazil in 2015 when he was traveling around the globe on a mission to design everywhere. Little did he know that his tropical voyage would result in the genesis of Wisemark!
Soon after arriving in Rio de Janeiro, Nuno meets Carolina and, being two very different people but also extremely complementary, they soon begin to work in what we know today as Wisemark: a creative Portuguese agency with a Carioca soul, located at the heart of the Marvellous City – Cidade Maravilhosa – nickname for Rio de Janeiro, and Carioca is what the locals this city are called.