kicking the void
This project is an excellent manifestation of kickvoidloop’s essence. The working team was decentralized and international, and the design developed across the world: three different cities of three different countries, Portugal (Porto), Italy (Milan) and Kingdom of Saudi Arabia - KSA (Riyadh).
It was commissioned by the Spanish Embassy in Riyad, Saudi Arabia, for the entire GCC (Gulf Cooperation Council), which meant that besides Saudi Arabia, it was destined for the embassies at Bahrain, Kuwait, Oman and Qatar. The aim was to develop a presentation that was to be inaugurated at Spain’s commemoration day in the region, clearly introducing Spain as economic stronghold, promoting it’s products and enhancing the spanish presence in the Arab World
With a contemporary approach to the ilustration’s designs, and considering the amount of information we had to compress in a 1’ 30’’, we decided to use elementary symbols that would have very quick and fluid reading. Also, we decided to use the colours of Spain’s flag as a way to immediately trigger an association with the country.
Developing this presention, using animation technoloy, we understood the power that illustrations have in simplifying complex concepts and expressing compelling branding stories. They are an excellent expression of singularity, setting new standards for communication, and raising awareness and interest from viewers.